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ARTA's
History
A.R.T.A. (Association of Retail Travel Agents)
ARTA was formed in 1962, by a small, but vocal group of retail travel agents. The Association of Retail Travel Agents continues to be the voice of the small and independent travel agents across the country. ARTA has grown in stature from a maverick, gadfly organization to a responsible, respected representative of a vital part of the travel industry.
While engaged in many projects at different levels, its two primary activities center around providing educational and training opportunities to all levels of agents, and representation of their point of view before industry, government, and consumer organizations.
ARTA was the first organization to welcome individual sales counselors through its ranks.
ARTA's policies are grounded in the determination that the small and medium sized agents must, and can, remain a viable source in the sales process, regardless of the competitive pressures. ARTA's role will be to continue the fight to ensure an equitable competitive battlefield, and provide the educational and training services necessary to enable the individual agent to adjust to the challenge of the changing times.
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